Just before Thanksgiving I heard a commercial for some item that a local department store was selling that they guarantee is “the best price ever” for this item…”get more for your money” at this location….”it’s the best value anywhere” and that’s when it hit me. Is this the “best value” anywhere? How could it be if purchasing it voids the values you possess? You see in order to get this “best price ever” you have to be at this store by midnight on Thanksgiving night, not to mention MIDNIGHT??? Who are we freakin kidding here? How in the world is that the best value? Spoil one holiday in favor of another? And is it even honoring the winter holiday sentiment of “peace and goodwill toward men” to go to these extremes to purchase the perfect gift? As if you won’t be loved and your holiday won’t be a good one unless you get some specific gift at just the right price? Just how is that goodwill?
In order to tally up the real cost of this item I think you have to answer a few questions such as;
- What is a good night sleep worth to you?
- What is your Thanksgiving holiday worth to you?
- Is the gift you are giving and the person you are getting it for worth the $5.00 or the $50.00 you “save” by being up at midnight on Thanksgiving?
So this got me thinking…just what is the cost of a gift? And should a gift really cost anything at all? Let me explain. There are gifts that are completely money free such as; doing someone a favor like washing the dishes for them, taking care of a loved one when they get the flu, or giving someone a compliment, or how about just smiling at the lady at the checkout counter? All are free and all really appreciated.
Then there are gifts that cost money but if you have that money saved away for buying gifts it’s not much of a cost now is it? If you go into debt on your credit card then that gift just became infinitely more “costly.” What about the time you spend to purchase a gift or the gas you use? Say you go to store after store because they are out of stock? What about if you feel guilty because the gift you wanted you couldn’t get so you go for some other item to “make up for their disappointment” and it is more expensive than the one you intended to purchase.
I think it’s important that the giver truly enjoy the shopping, and selecting experience. This puts positive energy on the gift for everyone involved.
Also stop and get clear and “own” what you give and “why” you are giving it because what we give instantly comes back to us. The give-receive energy exchange is instantaneous and both parties are receiving the intent, the energy behind the gift. So if you stress over the gift, you receive stress. If you give to manipulate someone, you are the one manipulated. If you give to show someone you love and cherish them, you are then the recipient of love and adoration as well.
As you move through this holiday season selecting gifts ask yourself, what was the real cost of the gift? If you say “noting” because of the joy and love you got in giving it then I say you succeeded where most fail. You got the point of it all.
So don’t let the store ads push you into doing something you wouldn’t “love” to do. Take your power back and be a deliberate gift giver this year. Have fun shopping and give with love for all.
‘till next time,
Your Personal Space Coach