One Size Fits All – Or Does It?

I am often reminded how significant it is for us to take up space in our own unique way. The notion “one size fits all” is so bogus it’s laughable. I am sure there is a corporation out there somewhere that wishes this were true because then for less cost they could make what EVERYONE wants’ and needs which would make them more money.

Which brings me to today’s topic of observation – CARS.

I grew up near Dearborn, Michigan in the shadow of Henry Ford. My family was a Ford family. I can’t tell you the number of times I toured the Ford Motor plant, Henry Ford’s museums, or studied his legacy (we were tested on him in school). One of the funniest quotes I remember about him went something like this “You can have any color of car you want, as long as it’s black.”

We are shocked today to hear such a statement but back in 1914 when he was attempting to mass produce an economical car and sell as many as he could, this made sense. Black paint at that time was the least expensive and it dried the fasted. Black paint allowed Ford to produce a car in about 90 minutes on his assembly line and thereby satisfy the nation’s hunger for personal transportation at an affordable price. The Model T was made solely in black from 1914 to 1926 but it originally (1908) came in 5 dark colors. He limited the color for a while so he could make and sell more while maintaining his desired profit margin. But it didn’t last did it? Do you think he would have stopped this black only product if the consumer hasn’t spoken up? Nope, neither do I.

Limited selection of choices happens quite frequently when something is new in the market. Just look at how television has evolved! We don’t even have to watch the programming when the shows air anymore. Consumers demanded more freedom and soon the ability to tape programs was invented. Even that process has evolved drastically both in cost and convenience. The Betamax taping machines were short lived, then VHS took over and now we have the DVR tape free machines for recording our favorite shows. What I find fascinating is that as quickly as possible variety is added to each new invention even though the creators of the product would most likely prefer to keep the selection simple and inexpensive which would increase their profits. But they can’t because the consumer is not “one size fits all.”

Isn’t it fascinating to see just how much our unique characteristics dictate so much power in the market place? It’s evolutionary and it’s silent and unless you stop and “dig” around a bit it goes fairly unnoticed. You can pick any new product ever created and watch it evolve and expand because we are not clones of each other. Deep down we love and celebrate our right to be unique and take up space our way!! Our lives are richer because we are all different. Let’s celebrate this!!

‘till next time,
Your Personal Space Coach©

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